I know everybody's seen the Economist adverts before but I still think this one's so clever. The Economist have such strong branding that they wouldn't even need to put their name on this advert and everyone would still know what it is for. I think interactive billboards are definitely where advertising is headed, especially when there's so many things vying for our attention, and this is a perfect example of how it's done well.
2 comments:
I agree, this kind of billboard is so much more likely to catch your attention than one that is purely photography and copy. The Economist have done an amazing job at creating their brand and making every advert they produce recognisable even without the name of the magazine.
This is really clever, and the fact that there needs to be someone to interact with the billboard to work is really intriguing and unusual.
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