Branding Places

My last post about the Burj Dubai got me thinking about how in effect, most places could be considered as a brand. For example, if London was a brand what would be the brand essence? Would it be the architecture? The people? The museums?

Well apparently I'm not the only person thinking about this. As Creative Review state: "Watermill London has created this new marketing campaign for Camden Town, which aims to reassert the borough as a destination for international business and shopping, and put paid to the impression that it has “burnt down”. "

One of the key things that Camden is known for is the market, which has now burnt down and subsequently closed. Because of this Camden are keen to promote that they have much more to offer. This campaign reiterates a point raised by Wally Ollin's book On Brand - that branding is definitely not just for products anymore.