This is another one of those books that you can dip into and find inspiration every time. I have the 2004 edition, but I've just seen that they've released a 2008 edition with more up to date campaigns. It's a really great book for getting you thinking about why an advert works and what the elements of a successful campain are. I bought it for about £30 a few years ago, but it's on Amazon for £15 at the moment - an absolute steal! Well worth it.
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